The Dreams of Destiny

Ironically even as the popularity of the ugg boots raised world wide, the number of manufacturers of these special Australian boots declined. The reason attributed was the high production cost caused by scarcity of raw materials – the sheepskin. Similarly due to intense competitions many retailers also packed their bags and left. But Whooga, the distributors of the ugg boots due to their passion for the product have thought out an innovative strategy to remain in the market, albeit online. They have thought of the online selling to cut the administrative and rental costs. Similarly the producers have started to introduce synthetic uggs, again as a cost-effective means, but are thereby killing the spirit of ugg boots. The traditional ugg boots were made only with pure Australian sheepskin with luxurious inner lining and were always stitched by hand. The boots provide instant warmth even at sub-zero degrees and the porous boots allow air circulation.